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Breast health 2021

Knowing yourself and your body could save your life

Image provided by CoppaFeel

Harri Lowndes

Marketing Manager, CoppaFeel

Although breast cancer is the most common cancer in females aged 25-49, a quarter of young people aren’t aware it could affect them.


Anyone can be affected by breast cancer, but through our research we’ve found that a quarter of young people don’t realise they are at risk. It’s why we’re asking you to know yourself as part of our new campaign. We want you to know your body, know it’s quirks, know how it changes and if you notice something unusual for you, speak to your GP. As well as being less likely to check regularly, this demographic is the most likely to delay seeking medical advice. Our research shows that one in five young people would delay visiting their doctor because of the COVID-19 pandemic.

Early diagnosis saves lives and to support our ongoing mission to ensure young people are informed and proactive about breast health, we want to raise awareness and challenge the singular narrative about breast cancer.

You know your body better than anyone, so if you are concerned about an unusual change, trust your instinct and book an appointment.

Get to know yourself

We are celebrating self-discovery and exploration – an unfiltered and honest portrait of getting to know who you are. Young people are not routinely screened and often overlooked when it comes to breast cancer information. With the end-line, ‘Breast cancer can affect any body. Getting to know yours could save your life’, we hope you will take away the message that breast cancer is a relevant issue to young lives too.

We know that the last year has been challenging and that the pandemic has put people off speaking with their GP, but we are here to tell you that your doctor still wants to hear from you. We all have breast tissue, young, old, guys, gals, non-binary pals – so we should all get to know our chests by checking regularly. You know your body better than anyone, so if you are concerned about an unusual change, trust your instinct and book an appointment. It might feel embarrassing or unnecessary but believe me: it could save your life.

CoppaFeel is launching the Know Yourself campaign. For more information about the campaign or how to check, visit coppafeel.org  

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