Accord Healthcare
A prostate cancer diagnosis and its side effects change men’s identity and relationships. Yet, the most painful parts of their experiences remain hidden. One campaign aims to make a difference.
Urinary incontinence, sexual dysfunction, fear of intimacy, and loss of confidence are some challenges that can leave men feeling isolated and ashamed. The Unmentionables campaign was created by Accord Healthcare to change that.
Helping men talk about prostate cancer
It began with a powerful truth from patients and carers themselves: the emotional and physical impact of prostate cancer doesn’t end with treatment. Living with the consequences can be just as difficult, and men need support to navigate that reality.
Accord Healthcare partnered closely with a steering committee of patients and healthcare professionals to ensure the campaign reflects real experiences: the unfiltered, messy, human ones. Together, they shaped a programme that encourages open conversations about the topics men rarely feel able to say out loud.
Podcast offers practical support on demand
At the centre of the campaign is a four-part podcast series hosted by sports personality and prostate cancer advocate Jeff Stelling. Honest, practical and compassionate, each episode tackles challenges men commonly face — from managing side effects to communicating with loved ones — and reinforces one crucial message: your voice matters.
To turn awareness into action, the podcast is paired with an interactive digital discussion guide: a personalised digital tool designed to help men feel prepared and confident when speaking with their clinical team. It’s clear, practical and tailored to what matters most to each individual.
The campaign is built to feel like the support of a group — but available anytime, anywhere. Discreet. On demand. Accessible through free visual and audio platforms.
The campaign is built to feel like the support
of a group — but available anytime, anywhere
Break the silence today
Using a digital-first, multichannel approach, the campaign has already made a significant impact. In its first three months, The Unmentionables achieved over 1 million broadcast viewers, 1.12 million digital impressions, 8.7K YouTube views, 548 social interactions (including strong peer-to-peer engagement), 3,400 microsite visits and 822 questionnaire completions from a diverse set of backgrounds.
The campaign is supported by Macmillan Cancer Support, Tackle Prostate Cancer and Prostate Cancer Research and proudly holds the PIF TICK for reliable, accessible health information. The Unmentionables is not just about statistics. It’s about supporting men to feel heard, respected and empowered in their care. By breaking the silence around the ‘unmentionable,’ it is helping people regain confidence, connection and a voice that deserves to be listened to.
