Greg Weatherhead
Innovation & Research Director at H&H Group (parent company of Zesty Paws)
Global research director speaks to the growing body of science driving innovative pet supplements, showcasing vet-led formulations and quality-driven products that result in tangible, real-world benefits in pet health.
When it comes to pet wellness, the science is finally catching up with what pet owners have known all along — a healthy gut is the backbone of a happy, healthy dog.
Pet wellness and the gut-brain axis
“So much of our overall health starts in the gut,” Greg Weatherhead, Innovation & Research Director at H&H Group, explains. “A healthy gut drives a healthy immune system, and research into the gut-brain axis shows how closely mood, digestion and overall wellbeing are connected. This is just as central to the wellbeing of pets as it is humans.”
Science-backed pet wellness
Shaping the next wave of pet wellness, leading global supplement development powerhouse H&H Group is driving research, investment and product development in its pet health brand, Zesty Paws, which is B Corp certified. “What started as a category built on the understanding of human gut health,” explains Weatherhead, “is now backed by a growing body of research conducted specifically in dogs.”
This scientific focus has resulted in the development of a scientifically formulated probiotic, prebiotic and postbiotic combination supplement for dogs, designed to support healthy digestion and overall wellbeing.
“Our formulations use clinically verified ingredients, specifically researched in pets and developed through vigorous vet-led processes,” continues Weatherhead. “We partner with the industry’s top ingredient brands to make high-quality pet supplements that not only taste great, but are scientifically designed with your pet’s health in mind.”
key ‘need states’ such as mobility, calming, anti-itch and immune health
Proven palatability and real-world impact
A recent study conducted in over 40 dogs highlighted high product satisfaction, with an over 95% acceptance rate leading to well-established supplement regimes.
“We make supplements that are fun for pets and easy for pet parents, without compromising on scientific integrity,” says Weatherhead. “It’s scientifically proven that easy-to-use products improve compliance, and this is helping dog owners to see real, tangible benefits, including healthy digestion, improved stool consistency, healthier-looking skin and fur and better breath.”
Looking ahead, Zesty Paws is dedicated to developing products tailored to the needs of the consumer, expanding into key ‘need states’ such as mobility, calming, anti-itch and immune health. With a strong heritage as a category-leading pet supplement brand for over a decade, certified B-Corp status and a pipeline of continual product development, Zesty Paws continues to flourish in its goal to make premium, science-backed pet wellness that is truly accessible.
