Alexandra Baker
Chief Operating Officer, Pet Industry Federation
Pet wellness isn’t only shaped at home. A community of professionals helps owners spot issues early and support the animals they love.
Pets shape our lives in quiet but powerful ways. They give comfort, routine and companionship, so we want to do everything we can to keep them healthy and happy. But caring for a pet is rarely something we do alone. Across the UK, a network of professionals supports owners at every stage of a pet’s life, helping spot issues early and guiding families through choices that keep animals happy and healthy.
Small signs that make a big difference
Your pet groomer can be the first to notice when something isn’t right. A change in the skin, new lump, sore joints or a shift in behaviour can all surface during a regular appointment. These early observations can prompt owners to seek veterinary advice before a problem becomes more serious.
Specialist pet retailers play a similar role. Pet food can be confusing, especially for new owners, and knowledgeable retailers help people understand feeding options, ingredients and what might work best for their pet. Good nutrition is a foundation for long-term health.
Exercise, social interaction and mental stimulation contribute to a healthier, more resilient pet. With over half of UK dogs and almost half of cats now overweight or obese, supporting pets to move has never been more important. Daycares, walkers and boarding establishments offer routine, enrichment and positive experiences that build confidence and reduce stress. These services complement the love and care provided at home.
Pet food can be confusing, especially for new owners, and knowledgeable retailers
help people understand feeding options, ingredients and what might work best for their pet.
Community committed to welfare
Driven by a commitment to animal welfare, businesses join the Pet Industry Federation, a voluntary membership association that supports pet professionals and helps raise standards across the sector. PIF members put welfare at the centre of their work and invest in learning to stay up to date with good practice.
For owners, knowing where to turn makes a difference. The ‘Find a Pet Business’ tool on the Pet Industry Federation website helps people locate responsible, welfare-focused businesses in their area, creating a supportive circle of care around the pets who mean so much to us.
Visit http://www.petfederation.co.uk/ to find more resources and support for pet owners.
