Audrey Mulhall
Global Brand Director of MPM Products Ltd
As the natural feeding movement grows, cat owners want tasty recipes with simple, recognisable ingredients that reflect their own values: transparency, quality and sustainability.
Many cat parents notice subtle but meaningful changes when switching to a natural diet, changes Audrey Mulhall, Global Brand Director of MPM Products Ltd, has seen in her 12-year-old cat, whose soft, glossy coat and bright eyes reflect the difference natural nutrition can make.
Why is the food we feed our cats important?
Pet owners are becoming more interested in their pets’ longevity than ever before, and switching to natural food can impact this. People are looking more closely at what goes into their pet’s bowl, discovering that a natural, minimally processed diet can make a difference to their wellbeing. What we choose to feed them has a lasting impact on their health, happiness and curiosity.
What changes might happen when switching to a natural diet?
Transitional feeding is important when changing your cat’s diet, helping their digestive system adjust. Many cat parents notice subtle but meaningful changes when switching to a natural diet. Their fur may become softer and glossier, their eyes brighter and their digestion more settled. These are often signs that their body is getting the nutrients it needs, in a form that’s easier to absorb.
How does natural feeding connect to sustainability?
At Applaws, we believe doing right by pets should go hand in hand with doing right by people and the environment. As a proud B Corp and Icon member of the Pet Sustainability Coalition, we meet high standards of social and environmental performance, from responsibly sourced ingredients to sustainable packaging. We’re dedicated to making a meaningful, lasting impact on our people, pets, communities and planet.
Our team members get a Giving Back Day each year to volunteer with charities and community projects, from cat shelters to tree planting. It’s an important part of who we are as a company.
What makes your products unique?
Cats naturally thrive on a diet rich in animal protein, which is why at Applaws, every recipe is made with high-quality meat or fish, with no fillers or unnecessary additives. Feeding natural means feeding as nature intended — no nasties, no nonsense, just honest ingredients you can see and trust. We keep things simple, developing wholesome recipes that provide a natural source of taurine, arginine and essential amino acids to support your cat’s health and wellbeing, giving them exactly what they need and nothing that they don’t.
INFO BOX:
Discover a naturally tasty adventure at Applaws: https://applaws.com/uk/.
